Brand Standards

LIGHTMGROUP Brand Identity

Official guidelines for maintaining consistent brand representation across all platforms and communications.

Our Mission

To provide cutting-edge digital solutions, software platforms, and IT services that empower businesses to grow efficiently and sustainably in Rwanda and beyond.

Our Vision

To become a global leader in innovative software solutions, digital platforms, and AI-driven technologies that connect businesses, enhance efficiency, and foster sustainable development.

Our Values

Core Principles

Innovation

Continuously creating new digital solutions for evolving needs.

Reliability

Providing secure, consistent, and dependable services.

Client-Centric

Focusing on delivering value and satisfaction to clients.

Sustainability

Promoting eco-friendly and ethical business practices.

Excellence

Striving for the highest quality in every project.

Visual Identity

Brand Elements

Logo Usage

Primary Logo

LIGHTMGROUP Primary Logo

Use on light backgrounds. Maintain minimum clear space around logo.

White Logo

LIGHTMGROUP White Logo

Use on dark backgrounds. Do not alter colors or proportions.

Icon Logo

LIGHTMGROUP Icon

Used for favicons, mobile apps, and social media profiles.

Color Palette

Primary Blue

#1D4ED8

RGB(29, 78, 216)

Accent Orange

#F59E0B

RGB(245, 158, 11)

Dark

#111827

RGB(17, 24, 39)

Background

#F9FAFB

RGB(249, 250, 251)

Typography

Poppins

Headings & UI Elements

Clean, versatile, and impactful for headings and interface elements.

Inter

Body Text

Highly readable and professional for paragraphs and longer content.

Playfair Display

Accents

Adds elegance and distinction for special content.

Our Platforms

Digital Solutions

Kwely

Hotel, Restaurant, Salon, Garage & Car Wash Management Platform

Fully Functional

EduVerse ERP

Enterprise Resource Planning for educational institutions

Coming Soon

iHema Protector

Mobile device security & tracking

Coming Soon

InvoiceFlow

Business invoicing & payment management

Coming Soon

ModernListings

Marketplace for eco-construction materials

Coming Soon
Communication

Voice & Messaging

Brand Personality

  • Professional and Trustworthy
  • Innovative and Visionary
  • Customer-Oriented
  • Transparent and Ethical
  • Forward-Looking

Tone & Voice

  • Professional, confident, supportive
  • Clear, concise, solution-focused
  • Customer-friendly without being casual
  • Focus on benefits and innovation

Key Messages

LIGHTMGROUP delivers innovative, secure, and reliable digital solutions.

Our platforms are designed to simplify business operations and increase efficiency.

We prioritize client satisfaction, transparency, and sustainability.

We combine local expertise with international standards for global competitiveness.

Need Brand Assets?

Download our complete brand guidelines package including logos, color palettes, and usage guidelines.

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